Capturing an audience (Website Content Analysis)
15 (or less) seconds is the time that you will have to try and convince your prospective audience to stay on your website, according to statistics (Tony Haile – Chartbeat.com).
As the internet continually expands and further information becomes available, people now tend to scan a web page rather than read all the text and as statistics show we only have 15 secs to convey how exciting and engaging our website is to new visitors.
So great content, originality and mobility are just some of the keys concepts of website content anaIysis I will discuss to satisfy a new visitor to your website.
As a result of the need for a quick glance, a web page is formatted distinctly different from printed text. Like and inverted pyramid, the overview/conclusion starts at the top followed by the rest of the article.
Your audience are in a constant hunting mode on the internet searching for information they need and want. This could be a review for a new printer or the times of a flight.
As a result this is a great primer for an owner of a website but we need to react to the audiences needs so I have listed some tips and recommendations to capture your audience so they will linger longer on your website.
1. Learn and understand your particular niche audience. This is very important. Learn who you are exactly targeting and what is their interest.
Try this example:
What if you were a fisherman and your particular joy was fly fishing. Then you know the lures to use, the rods and the lines.
Or you had a good knowledge of a particular video game because you played this a considerable time.
YOU understand your audiences needs, their wants. What the problems are and how to solve them, the trials and tribulations and all the controversial debates.
You are then able to engage with your audience and write as an authority on the subject.
2. Engaging and Original
New visitors will stay on your site if it proves innovative, different and above all interesting. Make your content engaging and easy to understand even with challenging subjects.
Try to keep the technical language to a minimum. As you write your article make it personal and not as though a robot is writing the piece.
Use humour or anecdotal stories if the chance arises. Again remember the reader and address personally with “you” instead of “I”.
3. Be Short and Keep Focused
When you compose your article make sure that the information you deliver is concise and try not to babble. As we have already noted your audience scans rather than reads your text, so use short sentences.
Paragraphs should be no longer that four sentences. Use bullet points to portray snippets of knowledge.
There is nothing worse than trying to read paragraphs with small print and no images to complement the text.
Make it easier to read for your audience by using a large and plain font. Finally don’t forget your spelling and grammar.
4. Mobile mobility
Almost 50% (smartinsights.com) of the people who use the internet connect with some sort of mobile.
Check if your website is mobile friendly, does your audience have to scroll repeatedly to find anything.
If the answer is yes, then the chances are that a new visitor will disappear off to a competitor who is more mobile receptive.
Finally this isn’t the last word in user experience, arguments will rage and everybody has their own ideas out on internet land. Are there thoughts and ideas on your website you would like to share? If so I would be excited to hear your views.